LinkedIn is now a major professional business networking platform. “How do I reach my audience on LinkedIn? How can I mobilize?” one of the answers will be “LinkedIn Ads”. LinkedIn ads charge ads on clicks and views. So what’s the best LinkedIn ad model for you? Then let’s look at LinkedIn ad models together.
LinkedIn Ad forms
Text Ads
On LinkedIn, it appears at the top and side of both the broadcast pages, the company and the profile. There are usually four of them per page. It is a type of ad that is based solely on text. The ad will attract attention when your audience checks its homepage.
Rotating Ads
Rotating ads are used to promote different parts/services at the same time. Rotating images embody your stories and encourage your audience to join your brand on both desktops and mobile devices.
Banner Ads
The use of visuals in banner ads plays a very important role in attracting attention. As with all marketing campaigns, the success of banner campaigns remains creative.
Supported Content
For people within your audience, your ad will look like a regular post on the LinkedIn feed. If you use an interesting image and text, you can achieve very effective results.
Sponsored InMail
LinkedIn-sponsored inMail is an app that allows advertisers to reach LinkedIn users by email. This way, you can target the targeted audience you want to reach. LinkedIn-sponsored emails and emails are not sent in the spam box to the target audience. This is because linkedIn email studies are conducted according to a certain period of time. This is a great advantage for brands.
Set Your Goal
For example, will you increase your company’s brand awareness or advertise your newly opened website? Do you want to show your posts to more company executives on Linkedin, or do you want to get a meeting about your company’s services by sending InMail to company HR’s?
Set Your Audience
LinkedIn ads cost more than ads shared on other social media platforms. That’s why it’s so important to choose the right audience.
Now that we have determined our goal and target audience, you can switch from this link https://business.linkedin.com/marketing-solutions/ads
to the site where you will create your advertising campaign.
In the upper-right corner of the page that opens, click “Create Ads.”
Complete Your Information!
If you don’t have a priority account, you can create it by clicking Open an account. Then, when you fill in the “Campaigns/Ads” sections in a complete way that suits your goals and audience, your ad is ready to be shared.
If you haven’t decided which linkedin ad models are best for you, or if you want to put this in professional hands, you can get support from Web Adresim, a digital advertising agency.
